READ: Who We Are with Jake Lush McCrum
Who We Are - Jake Lush McCrum
Introducing 20:40 Founding Member Jake Lush McCrum, Chief Operating Officer of the Rajasthan Royals.
In addition to overseeing the operations and growth of the business, he has focused on the franchise’s cricket and global expansion verticals, as well as the digital transformation of the business. These initiatives have included the launch of the IPL’s first on-ground and digital global cricket academies; a collaboration with Deakin University to create the IPL’s inaugural online sports marketing courses, and the development of the Royals’ digital presence, ranked 3rd in world sport for video views in September 2020.
More recently, in line with the franchise’s commitment to women empowerment, Jake secured and promoted an innovative partnership with Niine India, a sanitary products brand, raising awareness of the importance of menstrual hygiene. This partnership, like their work with Red Bull focused on content and grassroots cricket, is how Jake and the Royals seek to differentiate themselves in the sports industry.
Outside of business, Jake works hard on improving his batting average and one day hopes to have as much impact on the world of sport as his Great Great Grandfather, William McCrum, who invented the football penalty kick. #nextgen